enough courage, why not enable the new brand, at least you can use the main sub-brand model


which will bring huge business opportunities Ning Kids ", so the idea is good, but the brand has been aging for young consumers abandon the brand, failed after 90 positioning is the best example. Why can not address this issue yet. Moreover, the current consumer groups are parents, but it is not very satisfied with the Li Ning brand image, and also continued to drain these groups. These always been a great threat, and now the management will actually see it as a "chance" or "great" opportunities? Have to say, I am very optimistic about this strategic move Li Ning. The following reasons: First, from the point of view of corporate strategy, Li Ning. Li Ning brand and product brands into one, if the development of good,

new category can be leveraging, but when the development will not ring true, not only can not leveraging, but also affect the value of the original brand;  air jordan 6 new products and new categories The development will not have any role in promoting. Second, the biggest problem is the brand Li Ning problems, especially aging brand, but not primarily what channels, the problem of shops; consumer groups and the continual loss of older, new consumers are not attracted. Li Ning brand's core values ??has been blurred, its positioning and communication are often wavering, seriously affecting the communication with consumers. Third, the brand model. If you have enough courage, why not enable the new brand, at least you can use the main sub-brand model

. Li Ning is the corporate brand is the product brand and give children renewed a name, such as Li Ning xx children. If possible, it is best, with Li Ning separately, air jordan 3 because now this state, by the Li Ning's potential, to develop children's clothes, the effect must not be good, have analyzed the reasons above, is not by force but also by less than with independent brand. Fourth, the most critical is still going to reshape the Li Ning brand image. From beginning to explore the core values, core values ??find expression in the optimal strategy, through precise and repeated communication, impress consumers, and ultimately the formation of identity and psychological consistent with the consumer brand association. In fact, this is a complete re-branding

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