, the process of brand planning and communications. Although Leo Burnett brand Li Ning body remodeling (change) proved to be a failure, but I think, Li Ning's efforts in rebranding or continue to implement "change" fishes, but this change is not completely Screen own subjective, but also take into account your existing customers and potential future core consumer group. A period of time not to do too many things, do not want a lot of aspects of communication, choose one aspect of media resources in the form of one or two good, maybe not the best of your planning, strategy is not the best, but persist in one direction, with one voice, we will come out effect. "Styled" This blame words to say, but we do not feel, because the pressure of reality and performance, but also pressure from shareholders,
management considered the problem is definitely the nike mercurial vapor ix business development and performance-oriented. But we simply can not ignore, because the main factor driving the development of Li Ning has a serious problem. Brand planning, remodeling, communication, consumer communication and perhaps better than simply strong push a new category. If everything is in order, a sense of the value of the brand to consumers has been reflected, again introduced the possibility of a new class of its success will be higher. I hope once people's pride! - Li Ning, go higher, better Adidas on May 9, 2012 released the 2012 European Cup final official match ball Tango 12 Finale, the European Cup defending champion Spanish national team and Real Madrid double team captain Igor?
Casillas (Iker Casillas) in Madrid Soccer City (Ciudad del Futbol) unveiled its mystery. In the early 1980s, used the World Cup and European Cup classic Tango design based on adidas Tango 12 Finale into modern design elements, including representatives of nike hypervenom phantom the two host countries and key characteristics of football - unity, confrontation and passion custom patterns.Adidas Tango 12 Finale lasted more than two years of research and development. After a lot of rigorous testing, including through the national team from eight different countries, the club level of the actual test of professional players and amateur players